Getting Deeper with Google Search Snippet
New feature has been released by Google to help us finding information more than search result and deep link, “search snippet”.
In example, for “Good Cholesterol level” search result, below is the screen captured:
screen capture from "Good Cholesterol level" search result
Google search snippet gives you a section’s link inside search result and if you click on it, directly you to the section rather than a whole page.
If you webmaster and need your pages to have these links, you should to put named anchor tag in section of page that you need to be linked by Google.
Below is what i captured from source code of this url
screen captured from source code
Raj Krishnan, Snippets Team from Google said that in Google WebMaster Blog, last Friday.
We generate these deep links completely algorithmically, based on page structure, so they could be displayed for any site (and of course money isn’t involved in any way, so you can’t pay to get these links). There are a few things you can do to increase the chances that they might appear on your pages. First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1″), and that your page includes a “table of contents” which links to the individual anchors. The new in-snippet links only appear for relevant queries, so you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.
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